I’m a digital marketing specialist and content strategist based in Dallas, Texas, and I'm passionate about creative storytelling and making meaningful connections with audiences.

 

Currently, I serve as the content strategist for the marketing team at Southern Methodist University’s Meadows School of the Arts, where I manage digital content, from overseeing web performance and blogs to running our social media strategy and email newsletters. One of the most rewarding parts of my role is guiding a talented team of social media managers.

​

Before this, I was the digital producer for Think with Krys Boyd, a national radio show and podcast produced by KERA, North Texas’ PBS and NPR member station. There, I managed social media, wrote blogs, mentored interns, conducted audience research, and executed strategic content plans.

 

My educational background includes a journalism degree with a minor in arts entrepreneurship from SMU, where I worked as an editor and digital media producer for the student newspaper and completed a reporting fellowship with The Dallas Morning News.​ I earned my master’s degree in media management from Arkansas State University in December 2021, with a focus on digital media strategy in the fields of marketing, social media, and journalism.

​

While in grad school, I worked as a digital intern at the Texas Observer, where I managed email newsletters, social media, and our digital brand. I also freelanced for The Dallas Morning News, reporting on Dallas’ food, arts, and entertainment scene.

​

When I’m not working, you’ll find me reading mystery novels, watching 2000s sitcoms, journaling, or catching up on social media trends. I also love spending time with my 15-year-old cat, Stella. She’s a senior but still sassier than ever.​​